DUBLIN: Although 2020 was a very difficult year for the hospitality sector, it was a time of rapid growth for Camile Thai. The Thai takeaway group has announced the opening of 15 new outlets across Ireland and Britain this year, creating 220 jobs in Ireland and 80 more in the UK.
Launched in 2010, Camille Thai currently has a total of 35 outlets in Ireland and the UK. The new locations in Ireland will include The Point Village in Dublin, the new Frascati Centre in Blackrock, as well as other locations in Waterford, Mayo, Dublin and Cork.
The new appointments will be in retail, business development, marketing, sales and cookery.
As part of the innovation, the company is now aiming to develop kitchen automation using robotics and drone-based delivery. Camile is raising €10 million to invest in technology for this project. This decision was made because the company is convinced that technology plays an important role in food preparation, customer experience and delivery.
Founder Brody Sweeney says that the COVID-19 Pandemic has given momentum to the company’s expansion and new plans. “Despite an extremely difficult year for the hospitality sector, for Camile 2020 has seen rapid growth,” Mr. Sweeney said.
“Our suburban, delivery focused model has proven to be pandemic proof in the last 11 months, not least in terms of revenue and sales. This has enabled us to not only push forward with our aggressive expansion plans, but also to prematurely move ahead with our main goal – our tech pivot,” he added.
Camille Thai is also expanding its flexible franchise options for businesses with commercial kitchens that are not fully used in regional towns. The first such outlets were recently opened in Sligo.
The concept is aimed at helping restaurants, bars and hotels, which cannot fully open due to COVID-19 restrictions. The company plans to open six more franchises in the coming days.
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