Pepsico India has released a television ad film starring superstar Salman Khan. The promotion urges youth to test out the beverage drink which now offers an improved refreshing experience that has more fizz.
Saumya Rathor, category lead for Pepsi Cola at the company, said, “Its new campaign brings alive the philosophy of swag and refreshment with more fizz.” This commercial focuses on driving trials while retaining the brand’s iconic irreverent challenger spirit. Working with Khan has been an amazing pleasure, and we are confident that all fans of the brand will adore his new swag avatar in the film.
According to the company, the new television commercial will be boosted by a 360-degree promotion. According to research, the country’s non-alcoholic beverage industry might rise at an 8.7% compound annual growth rate to almost $1.47 trillion by 2030.
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