DUBLIN: TikTok says it will employ 200 people in Ireland within three months as part of its expansion.
This brings the total number of TikTok employees in Ireland to over 1,100. Initially, TikTok had only 20 employees in Ireland.
Two-thirds of the new opportunities will be in the trust and safety category. The rest will be on the commercial team and other units, the company said.
TikTok, a Chinese-owned social media app, was rooted in Ireland in 2020 with the growth of the Trust and Safety Hub in Dublin. The hub began operating as TikTok’s third regional hub.
Dublin hub aims to bring ideas of local culture to the masses. In addition, the hub aims to work with local regulators, policymakers, government and law enforcement agencies to maintain the highest standards of consumer safety, said Cormac Keenan, head of the TikTok Trust and Safety.
Meanwhile, Tánaiste Leo Varadkar welcomed the news of TikTok’s expansion. He said that Ireland is an ideal place for companies to excel in technology.
IDA Ireland Chief Executive Martin Shanahan said the company’s expansion was due to its commitment to Ireland.
At the same time, Vanessa Pappas, interim Head of TikTok, said that in a short period of time, Ireland has become a hub that plays a critical role in the company’s operations.
Vanessa said that Ireland is a stronghold of diverse talents and a leap in digital technology and the country’s artistic and cultural heritage are giving the company a strong foothold in Ireland.
The company also has senior leaders in Ireland to oversee policy making, product and process, incident management, quality assurance, child safety and hate propaganda.
TikTok aims to turn Ireland into a hub for European SMB businesses that work with businesses and brands. The company said it had set up a data privacy division for the Dublin-based team and appointed a chief.