The Walt Disney Co. is set to make a significant mark with the world’s first Frozen-themed land at the Hong Kong Disneyland Resort. This bold move is part of Disney’s massive $60 billion investment across its global parks and resorts. ‘World of Frozen,’ based on the beloved animated films, is scheduled to open on November 20, offering visitors a chance to explore iconic landmarks from the fictional kingdom of Arendelle, including Elsa’s Ice Palace. The attraction will feature two exciting rides, a boat trip through a winter wonderland with music from the movies, and a sleigh-themed roller coaster. Additionally, visitors can indulge in Nordic-inspired cuisine at a restaurant on-site.
This endeavour is a substantial bet for Disney in Hong Kong, where the company is already contributing to a HK$10.9 billion ($1.4 billion) expansion of the park, including a Marvel-themed attraction. Despite ongoing financial challenges and consecutive annual losses, Disney remains committed to enhancing Hong Kong Disneyland’s global presence, according to Michael Moriarty, Managing Director of Hong Kong Disneyland Resort.
Beyond Hong Kong, Disney aims to reinforce its position as the world’s largest theme park operator. The company plans to invest approximately $60 billion over the next decade to expand its theme parks and resorts, capitalising on the profitability of these ventures. This move comes as Disney navigates significant shifts in the film and TV industry while addressing challenges in its streaming business. The company already has plans to introduce Frozen-themed attractions in Tokyo and Paris and will launch a Zootopia attraction in Shanghai Disneyland later this year.
This new attraction also serves as a critical test for Hong Kong’s efforts to rejuvenate its economy, which has been severely impacted by the extended period of pandemic-related restrictions. The Hong Kong government, which holds a majority stake in the city’s Disneyland park, has implemented several campaigns to revitalise the city’s appeal to tourists and boost spending, but these initiatives have yet to yield substantial results.
In terms of ticket pricing, visitors to the Hong Kong park will face higher costs during peak seasons. Last month, the park announced that a one-day ticket for popular days and seasons will cost HK$879 for individuals aged 12 and older, while a standard one-day pass for other times will be priced at HK$639. Annual pass holders will also have access to ‘World of Frozen’ on select dates starting from October 23.
Irish Samachar English News