Morrisons, has partnered with the NHS UK to introduce cancer warning labels in undergarments
Morrisons, the UK supermarket giant, said that it has partnered with the state-run National Health Service to place warning labels on underwear about the early warning symptoms of breast and testicular cancer.
The plan comes amid record waiting times for NHS treatment as a result of a pandemic backlog, frequent doctor’s strikes, and long-term staff retention issues.
Morrisons will start with boxer shorts in their Nutmeg apparel line, followed by crop-top bras in the coming months.
Early signs, such as changes in the appearance and shape of the breasts or painless swellings in the testicles, will be accompanied by a QR code that will direct customers to more extensive information on the NHS website.
“This is the first time the NHS has collaborated with a national supermarket brand to put health messaging on clothing, with the goal of encouraging thousands more people to be body-aware so they can spot new or unexplained changes that might be cancer symptoms early,” said Cally Palmer, NHS England’s national director for cancer.
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