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TVS Srichakra announces its entry into European market

TVS Srichakra, a manufacturer of two- and three-wheeler tyres as well as off-highway tyres, has announced its entry into the European market. TVS comes with a new range of Eurogrip two-wheeler tyres to meet the needs of European riders.

The “Eurogrip Bee Connect” scooter tyres are the company’s first product to be launched in Europe. It will be available in 40 different sizes in the coming months. This is the first tyre to be launched since the establishment of TVS Srichakra’s Product Design and Development team in Milan, Italy.

The marketing manager at TVS Srichakra’s Italian Centre, Andrea Bianchi Milella, said that the company has developed “a new and exciting range of tyres” suitable for the country’s roads and conditions, taking into account the needs of the European rider.

“I am confident that the technical expertise of our Product and Development team in Milan, Italy coupled with the experience of our team in India would result in the Eurogrip Bee Connect Scooter tyre range being a delight for scooter riders in Europe and rest of the world,” Mr. Bianchi Milella added.  

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