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Who will buy What? From Where!

According to a new survey, people in Louth, Westmeath and Leitrim are more likely to spend more on Christmas shopping than those in other parts of the country.

The online payments company PayPal says 1.2 million Irish consumers have taken to the checkouts even earlier this year. The major reasons for starting shopping early are concerns over the availability of items and worries about delivery times.

Some 45% of those starting their shopping earlier mentioned that they are doing it to avoid last-minute buying stress. More than a quarter (27%) said that they would prefer not to visit shops in person when they open.

Irish consumers are expecting to buy nearly half of their Christmas gifts online this year.

However, 62% of people say they are making more of an effort to buy locally and from smaller retailers.

The main reason of 80% of people spending more with local retailers this Christmas is to support them during COVID-19. While Irish consumers will spend an average of €541 each on gifts at Christmas.

The biggest spenders are in Louth (€1,079), Westmeath (€870) and Leitrim (€852).

“Lockdown has completely transformed how people are spending their money and it is interesting to see how many people are shopping earlier.” said Maeve Dorman, vice president of merchant operations EMEA at PayPal.

“As we approach Christmas – the busiest shopping period of the year which is well underway following Black Friday and Cyber Monday – the shift towards digital and contactless payments is even more prevalent than normal.” he added.

The study was conducted by Censuswide by including more than 1,000 Irish consumers.

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