Penneys Launches Largest-Ever Breast Cancer Awareness Campaign
Dublin: Penneys has unveiled its biggest 49-piece Breast Cancer Awareness range, featuring specialist post-surgery bras, foam breast inserts, and a solidarity collection. Prices start at €5, available across 21 stores in Ireland from October 1st.
Major Charity Contribution
Now in its fifth year, the campaign includes a €1 million donation to cancer charities, with €100,000 going to the Irish Cancer Society. Customers are also encouraged to take part in fundraising efforts, aiming to raise an additional €1 million.
Awareness Roadshows & Pop-Ups
In partnership with the Irish Cancer Society, Penneys will host seven in-store roadshows and three Dublin pop-up events (Blanchardstown – Oct 7, Liffey Valley – Oct 8, Tallaght – Oct 13), promoting breast health and self-check awareness.
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