Irish baby wipes to conquer the Indian market
MUMBAI: WaterWipes, a premium baby wipes brand in Ireland, is gearing up for a strong move on the Indian market. The company aims to capture 10% market share in India within two to three years.
The company, based in Drogheda, Ireland, has already established its business potential in the face of the vast Indian market.
WaterWipes is already available in major Indian cities like Mumbai, Delhi, Chennai, Bengaluru and Hyderabad. The company said in a statement that it plans to roll out the product to other parts of the country through e-commerce platforms.
The Indian market value for baby wipes is around Rs 400 crore, the company said. In view of the Indian customers and their buying behaviour, WaterWipes has priced its product at Rs 99. WaterWipes travel pack costs Rs 99.
Baby wipe products are imported from the company’s Drogheda unit. WaterWipes is currently available in more than 50 countries.
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