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Rising prices: Ordinary people in Ireland can’t even afford food

Dublin: The majority of people are unable to keep up with the terrifying price increases. Those who are concerned about how they will meet their food expenses… those who are concerned about how they will pay their household electricity bills… those who somehow manage to survive without confidence… this is the average person’s way of life in Ireland. Permanent TSB research titled Reflecting Ireland reflects on Ireland’s dark past.

Research has shown that 81% of people in Ireland are concerned about the rising cost of living. When compared to three months ago, there was a 19% increase. Research by Reflecting Ireland revealed that 62% of people would have to cut back on food if prices continued to rise at this rate. The study also revealed the fears of 53% of people who are struggling to pay their energy bills. People’s lack of optimism is at a nine-year high, research says. This has increased to 53% from 32% in January.

Kantar conducted the research in April among 1,002 people over the age of 18. According to Paul Moran, associate director at Kantar, the current problems are affecting a generation that has never experienced a crisis like this before. Most people fear the unknown. He also claims that this has a negative impact on one’s life journey.

The study shows how rising living costs have affected people, according to Claire Cogan, founder and scientist at the Behaviour Wise consultancy. Claire Cogan said the diminution of people’s hope was of great concern.

With the withdrawal of COVID, people’s confidence has started to rise. But Leontia Fannin, head of corporate affairs at Permanent TSB, said the war in Ukraine and the associated inflation and crisis had caused it to fall.

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